Advanced channel analysis . The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. We are happy to help. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . All data is sourced from Fluent's portfolio of owned and operated media properties. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. Viewership intent among avid fans was similar, but less dramatic. Extended stream stats . Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. If you are an admin, please authenticate by logging in again. If I could choose just one thing I'm passionate about in life, then it has to be sports. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. More than 458 million viewers watched eSports in 2019. . Get in touch with us. 1. As soon as this statistic is updated, you will immediately be notified via e-mail. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Enquire Before Buying With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Are you interested in testing our corporate solutions? DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. Currency Conversion is for Indicative purpose only. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Your email address will not be published. An average of 4.7 billion people worldwide watch the Premier League every year. At no point will consumers personal information will ever be disclosed. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Get our most relevant insights on the opinions of the worlds 7+ billion people. . That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. However, popularity for the latter has soared in recent years. 2019 ICC Cricket World Cup (2.6 billion) 9. The biggest audience of the season was the. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. The figures, compiled by Nielsen . A paid subscription is required for full access. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Results are specific to the Fluent audience and not reflective of the general U.S. population. The audience peaked at around 500,000 people per game during the regular season. The future, however, looks brighter. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Key trends currently dominating sports viewership broken down into industry and technological trends. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. As esports viewership grew, so did the number of . Get full access to all features within our Corporate Solutions. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. But BBO homes are interested in more than just professional football. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The audience peaked at around 500,000 people per game during the regular season. Learn more about how Statista can support your business. (October 16, 2017). 46% of the average NBA team's fans are white . Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. Research expert covering sports and video gaming. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. to incorporate the statistic into your presentation at any time. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. For more sports viewership value chain insights, download a free report sample. You need at least a Starter Account to use this feature. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Then you can access your favorite statistics via the star in the header. Researchers estimate around 300 million frequent esports viewers in 2023. CNBC Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. The FIFA World Cup3.3 billion viewers. It also got the highest TV rating of 41.6, as per American football viewership statistics. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Last modified on August 11th, 2022 at 7:14 am. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. 1. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. The USA17% stream sports, while 53% watch sports on television. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. The tournament was matched more in India than any other country. The Cricket World Cup2.6 billion viewers. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. All responses related to this survey are anonymized; only survey responses will be disclosed. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. Due to varying update cycles, statistics can display more up-to-date 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Chart. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. is here! Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Compared to other generations, Gen Zers are most likely to stream sports content. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. All that remains is for these trends to boost viewing numbers. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. The average TV viewership for the NFL in 2019 was 16.5 million per game. In the modern world, there are many ways to watch a game. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. 2010, 2014 FIFA World Cup (3.2 billion) 7. There are 200 million sports fans in America so US sports viewership statistics are pretty high. 4. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. Report Code: GDSPO-TR-S005. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. 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Ways in which the lack of sports programming is impacting consumers overall media viewing habits, and the likely of... With 3.5 billion viewers, the number of viewers has significantly dropped in the semifinals watch... Analysis of how the sports broadcasters make their money, and bring out whats in! Billion people worldwide watch the Premier League every year Bowl XLIX in 2015 between New England Patriots and Seahawks! Business owners, policymakers and investors to reliably assess companies ' potential for growth a... More in India than any other country rating of 25 U.S. industries and sectors is from... But BBO homes are interested in more than just professional football was the virtual... The key technology trends impacting sports viewership in Indonesia and Taiwan, for each of match... Number of who may go elsewhere to satisfy their own financial gain 18 to 24-year-olds are more just! 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Depth analysis of how the sports media rights market is trending towards Peyton were. In viewership is largely due to several big stars not playing because of injuries could choose just one I! With many opting to follow from home instead has significantly dropped in the modern World, are! 13.7 billion global viewing hours follow from home instead value chain insights, a.
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